Kylie Jenner has added new things to the car.
The Kardashian star has introduced a new line of dessert-inspired body sprays, the latest expansion of her Kylie Cosmetics brand.
The launch was announced on Instagram on Monday 23 September, accompanied by a promotion campaign with Jenner in a series of stylish and playful images.
The new body sprays are part of the continuous strategy of Kylie Cosmetics to link cosmetics to lifestyle-driven experiences. The products, including Sweet Éclair, Vanilla Dew and Caramel Cloud, will debut on the official website of Jenner and reflect the focus of the brand on pampering and sensory attraction.
The promotional images contain Jenner in a carved ivory of one piece of swimsuit, stylized with kitten heels and smooth back hair. Another photo shows her positioned on a practice ball while holding one of the new sprays, with the emphasis on the playful but polished aesthetics that has become a characteristic of her brand campaigns.
The launch of the new body sprays coincides with an increased public interest in Jenner’s relationship with actor Timothée Chalamet.
The couple has not been seen together for more than a month, but reports indicate that Jenner has made private visits to Budapest, where Chalamet is currently filming Dune: part three.
A recent perception of the couple in a Budapest -Café has speculated about their efforts to balance public attention with private time together.
Jenner’s newest marketing initiative underlines its ability to merge personal visibility with brand development.
The “Dessert in A Mist” collection continues the practice of Kylie Cosmetics with the theme of products related to indulgence and sensory attraction, a strategy that the brand has kept competitive in a busy beauty market.
By combining a campaign based on strong visual branding with the permanent fascination around her private life, Jenner continues to strengthen her dual role and both entrepreneur and cultural figure.
