Paris: Pop Idol Rihanna said on Friday that she is working with LVMH to launch her own luxury fashion brand in the spring and to become the first black women to lead a house for the French giant.
The new luxury house is called Fenty after Robyn Rihanna Fenty, the full name of the superstar born in Barbados, who has all her own very successful Fenty Sportswear and Savage Lingerie Labels.
The largest fashion congregation in the world, owned by the industry Titan Bernard Arnault, said that the brand will be located in Paris and will make clear clothing, shoes and accessories.
“Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, without artistic limits,” said Rihanna.
“I couldn’t imagine a better partner, both creative and business, and I am ready for the world to see what we built together.”
Rumors have been on the fact that LVMH owns iconic brands such as Dior, Louis Vuitton, Fendi and Givenchy, a group of top designers for the project assembled.
On Friday Arnault confirmed the rumors and said that LVMH had built up a “talented and multicultural” team to support the newest brand in Rihanna.
With her huge fan base and nearly 170 million followers on social media, Rihanna is one of the most powerful style influences on the planet.
A new large-scale luxury label, especially a huge development in the fashion world under the guidance of a black woman.
The top of the market is traditionally bent by historic French and Italian houses.
Despite its dominance, LVMH has not started a luxury brand in 1987 since Christian Lacroix.
Fashion insiders say that the first creations for the new line of Rihanna will probably be revealed later this month.
A fixed value in the first row of fashion shows, and especially in Dior in Paris, the singer has also proven that she is a Canny maker.
In addition to her existing Fenty Sportswear line, Rihanna raised the sale at Puma when she became his creative director and she also baptized her toe in Lingerie.
Her Fenty Beauty Operation-Die also a connection with LVMH accounted for the turnover of more than $ 100 million within a few weeks after the launch of 2016.
“Everyone knows Rihanna as a great singer, but through our partnership at Fenty Beauty I discovered a real entrepreneur, a real CEO and a great leader,” said LVMH’s Arnault in a statement.
Rihanna is not the only POP icon that has become a fashion industry player. Beyonce, who has her own Ivy Park and House of Dereon labels, drew a deal with German sportswear giant Adidas last month.
It already has a deal with rapper Kanye West, who has his own Yeezy brand and has not made it a secret of his ambition to lead a large fashion house in Paris.
The fashion industry Bible Women’s Wear Daily has speculated that the luxury brand of Rihanna could be launched next to her ninth album.
The singer teases the release of her long-awaited follow-up of her double platinum 2016 album “Anti” for months.
She told a BBC television chat show last June that she was working in the studio and her best friend Jennifer Rosales said in March that the album was ready.
Black designers have lately set dramatically in the fashion industry, with the American Virgil Abloh the most discussed designer during recent fashion weeks of Paris.
Abloh, whose parents come from Ghana, now leads LVMH’s cherished Louis Vuitton Menswear-line and his own very cool off-white label.
Rihanna, who shot famous with her albums “Music of the Sun” and “Good Girl Gour Gone Bad”, is locked up in a legal battle with her father about the use of the Fenty -Name.
Rihanna sues her father Ronald Fenty about the use of the surname in his company, Fenty Entertainment.
Forbes Magazine set the net value of the singer at $ 210 million last year.
