Bruno Mars earned praise from fans for two reasons: a stunning Valentine’s Day surprise and a clever marketing move.
On this Valentine’s Day, the Uptown funk hitmaker made a smart move to surprise his fans.
In collaboration with local flower shops in the US, Mars sent bouquets of roses to his fans. The beautifully arranged bouquets were linked to his upcoming album, The Romance‘s branding, and some also included handwritten notes that teased the album.
Social media platforms were flooded with fans appreciating Mars’ ‘stylish promo’.
One user wrote on X (formerly Twitter): “Bruno Mars making Valentine’s Day an entire album rollout is elitist behavior.”
Another added: “Bruno Mars knows how to win hearts and get promoted at the same time.”
“That’s actually such a stylish promotion. Bruno Mars knows romance marketing!” the third user commented.
Additionally, an X-post read: “This is brilliant marketing that really adds value to its brand and people’s lives.”
On the other hand, a user commented under an Instagram post: “He really went from ‘I should have bought you flowers’ to handing out beautiful bouquets,” referring to the singer’s hit song. When I was your man.
The romance, Bruno Mars’ fourth studio album will be released on February 27 Just the way you are singer’s first solo project since then 24K magicwhich was released in 2016.
