RM, the leader of global pop phenomenon BTS, has become the first K-pop artist to deliver a keynote address at the Asia-Pacific Economic Cooperation (APEC) CEO Summit – a stage usually reserved for global leaders and industry titans.
Held in Gyeongju on October 29, the rapper, songwriter and cultural ambassador spoke during the second day of the summit’s cultural session under the theme “Cultural and Creative Industries and the Soft Power of K-culture in the APEC Region.”
“I’m just an artist. I’m not a business leader, so today I want to speak to you as a creator and an artist,” RM, 31, said as he addressed an audience of policymakers and executives gathered for the region’s annual trade forum.
“When cultural barriers dissolve and different voices come together, there is an explosion of creative energy,” he continued. “This is why K-Pop is loved everywhere.”
RM then highlighted the global influence of BTS’ fanbase, saying the group’s ARMY — a legion of millions spread across continents — “crosses borders and breaks down barriers through the sheer power of cultural solidarity.”
The speech marked a symbolic moment for Korean soft power as South Korea continues to leverage its cultural exports as a key driver of economic and diplomatic influence. RM likened culture to a “free-flowing river” and likened K-pop itself to “bibimbap” – a traditional Korean dish that combines different ingredients into one harmonious whole.
