Chanel has appointed A$AP Rocky as its new brand ambassador.
To mark the announcement, Chanel released a new short film directed by Michel Gondry and starring Rocky and Margaret Qualley.
Speaking about taking on the new role, Rocky said the artistic director, Matthieu Blazy, is “pushing fashion forward,” according to Rocky. NME.
“Matthieu’s imagination drives fashion forward. His designs feel both sensitive and strong; they are based on reality, but at the same time always invite wonder. I am so excited to see him at Chanel.”
Meanwhile, Blazy also praised Rocky as an artist who “puts his heart and soul into every project” and “always delivers with kindness.”
He also called the rapper’s “talent, curiosity and boundless creativity” a natural fit for the fashion house.
The appointment adds to what has already been a high-profile year for Rocky. The rapper was acquitted in February of charges related to a 2021 shooting incident, welcomed his third child with Rihanna in September and headlined Rolling Loud California.
He also appeared in several films, including Spike Lee’s Highest 2 Lowest and indie hit If I had legs, I’d kick you.
The show will be unveiled on December 2 at 8pm New York time.
