Paris: Chanel has become the first luxury fashion house that turns its back on exotic animal tires such as lizard, crocodile and snake skin, in a movement praised by animal rights groups on Tuesday.
The head of the fashion-bruno Pavlovsky stated that “it would no longer use exotic skins in our future creations,” and said it was more difficult to find ethically high-quality Velt.
Handbags, jackets and shoes made from hose, alligator and stingray trough -to -hand command Premium prices, with Chanel handbags that are reportedly made for a maximum of 9,000 euros ($ 10,300).
Python -men’s bags were removed from the Chanel website on Tuesday, although second -hand bags were still for sale from more than 5,500 euros from online resale sites.
Animal rights groups cheered the move, with the PETA and the Human Society International (HSI) and claimed that the iconic house founded by Coco Chanel also waived the use of fur.
But in a statement, Chanel did not mention a fur and said it would no longer use crocodile, lizard, snake and stingray to make jackets, bags and shoes.
The experienced designer Karl Lagerfeld had previously told the industry Bible Women’s Wear every day that Chanel used so rarely colorful that he could not remember the last time that it could be seen on the catwalk.
He said the brand had chosen to drop exotic skins instead of having it “imposed us. We did it because it is in the air.
“It’s a free choice,” he added.
– ‘Ethical Mode’ –
Animal rights groups greeted Chanel as leading to other luxury brands.
By turning his back on his exotic skins, “Chanel saves countless crocodiles, lizards, snakes and stingrays of suffering,” said HSI director Claire Bass.
“The growth in fantastic luxury and environmentally friendly fibers that are not involved in the suffering and dying of animals helps to help this new era of ethical fashion ahead.
“Fur-usual brands such as Fendi (for which Lagerfeld also designs), must take Dolce & Gabbana and Louis Vuitton eight and embrace this fur-free future,” she added.
PETA also stacked the pressure on Vuitton, which is owned by fashion giant LVMH.
“It is clear that the time is now for all companies, such as Louis Vuitton, to follow Chanel’s leading role and to go to innovative material that countless animals save a miserable life and a violent, painful death,” said it.
Although top modem brands have been under heavy pressure to refrain from fur, with Gucci, Armani, Versace and John Galliano who all decide to be fur, Chanel’s decision to stop using exotic skins came out of nowhere.
It said that it was now focusing on developing a new generation of “ultra luxurious” products to replace them with his famous design studios.
Animal rights campaigns against the use of crocodile and snake skin products do not have the same traction with the public as similar crusades against coat, with some luxury brands even investing in reptile farms, so that they can guarantee that skins come ethically.
