Dua Lipa becomes Bulgari’s global brand ambassador: ‘Embodies freedom’


Dua Lipa becomes Bulgari’s global brand ambassador: ‘Embodies freedom’

Dua Lipa has been chosen by Bulgari as its global brand ambassador.

For those who don’t know, Bulgari, founded in 1884, is a luxury fashion brand known for its jewelry, accessories, watches, fragrances and products made from high-quality leather.

Announcing the news, the brand’s deputy CEO Laura Burdese said Women’s clothing everyday, “Dua Lipa embodies a contemporary vision of empowerment and freedom that resonates deeply with Bulgari’s values.”

“She is a strong, authentic voice who redefines success, and through her artistry and confidence, inspires women around the world to embrace their inner strength,” she praised the Levitation hitmaker.

Burdese, who will serve as CEO of the brand from July 1, replacing Jean-Christophe Babin, shared her excitement about “this exciting new chapter together” with the English singer and songwriter.

Expressing her thoughts, Lipa told the outlet: “It’s incredibly special to collaborate with an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity and modern femininity.”

“Their pieces always add the perfect finishing touch, turning a look into a real moment,” raved the seven Brit Award and three Grammy Award-winning artists.

It is important to mention that Lipa will be working with current Bulgarian ambassadors Lisa, Anne Hathaway, Priyanka Chopra Jonas and Liu Yif.





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