Jamie Lee Curtis has opened up about the bold strategy behind one of her most memorable advocacy moments.
The Oscar-winning actress recently posted a throwback photo to Instagram, showing herself in a revealing red bra-style halter top.
Sharing the image in honor of World AIDS DayCurtis, 67, wrote: “To my friends, Rick and George and all their friends and families and all yours and everyone we’ve lost, around the world. We will continue the fight.”
Speak with We weekly During the Cinema Society screening of her film Ella McCay, Curtis reflected on the emotional story behind that look and why she chose to make such a statement.
“I had just lost my best friend Rick Frank that year. The year before that, his husband died, and then Rick died, and I went to the AIDS Walk for the first time and wore that red ribbon sash,” she shared.
“I knew they wanted me to speak, and I wore a jacket over it, and when I got to the microphone I took off my jacket because I’m a very good marketing person.”
She added, “I knew if I walked up to that microphone and dropped that jacket with the red thing, it would make people pay attention, and that’s the point.”
Curtis has been an advocate for AIDS awareness and research for decades, claiming before she came to the conclusion that she was proud to use her platform to amplify a cause that continues to be of great importance to her.
