Larry Price, the former University of Hawaii football coach and celebrity broadcaster, has died at the age of 90, his family confirmed.
In a statement, the Price family said: “It is with great sadness that we announce the passing of Dr. Larry D. Price of Honolulu, Hawaii, on March 27, 2026. He passed away peacefully.
Dr. Price was known as an athlete, professor, news columnist for Mid-Week, sportscaster for OC16 and beloved radio personality as part of the Perry & Price morning show on KSSK-FM as part of the morning duo Perry & Price; Many knew him simply as ‘Coach.’”
We appreciate the prayers and condolences conveyed. The family requests privacy during this time.”
Born and raised in Kaaawa, Price developed a passion for football early on while attending Roosevelt High School.
He later played defensive tackle at the University of Hawaii from 1961 to 1964 and was a three-time team captain.
In addition to football, Price had a diverse athletic background.
He earned a black belt in judo from the Kodokan Judo Institute, studied jiu-jitsu and karate, and became a heavyweight boxing champion during his time in the U.S. Army.
