As fans will know, Lewis Pullman stars alongside Kurt Russell in Michelob Ultra’s Super Bowl LX commercial.
Looking back on the project, Pullman opened up PEOPLE Magazine about why the campaign immediately seemed like the right choice for him.
“So many things,” he recalled first pitching the idea, noting, “There were no downsides.”
The actor went on to praise everyone involved in bringing the commercial to life, starting with the brand itself.
“First of all, I love Mich Ultras. It’s one of my favorite beers of all time,” he said.
Pullman also highlighted the creative team behind the spot, adding, “And then Joseph Kosinski is directing. I worked with him on Top Gun. And then Kurt Russell is in it. I love him.”
Beyond the star power, Pullman said the campaign’s deeper message around mentorship and competition really resonated with him.
“I would like to say two things,” he explained.
“First, a reminder of how healthy, friendly competition is actually an incentive in this life, and it is a gift.”
Noting that this theme feels particularly relevant today, he said, “It’s something that pushes us forward and makes us do better than we thought we could. And I think reminding ourselves of that and discovering that in our daily lives can be an important reminder.”
“And then also being vulnerable enough to look for a mentor. Sometimes people think they don’t need a mentor or they’re too ashamed to look for a mentor. And I think that’s one of the most beautiful relationships you can find in this life,” he concluded.

