Paris: A little-known 31-year-old French fashion designer received the keys on Monday to Lanvin, the oldest couture house of all.
Bruno Sialelli, who has previously worked for Loewe, Balenciaga and Acne Studios, is the fourth creative director who leads the restless brand in four years.
He is accused of uniting the lines of his men and women after the Chinese conglomerate Fosun, who bought the brand last year, said that they wanted to take Lanvin in a “crucial new direction”.
Chief Executive Jean-Philippe Hecquet said they were won by Sialelli’s “Singular and very personal vision, his courage, his culture, his energy and ability to build a strong creative team.”
The unrest in the house started in 2015 with the departure of star designer Alber Elbaz after a 14-year-old run in which the brand became a favorite of the fashion set.
The following year, the company’s ownership of the Taiwanese media magnate Shaw-Lan Wang-Tot fell a loss of 18.3 million euros, the first in a decade.
Elbaz was eventually replaced by Bouchra Jarrar, who stopped after only 16 months.
