London: British style icons, including designer Vivienne Westwood and model Lily Cole, convicted disposable fashion culture when London Fashion Week started on Friday.
They have joined the second -hand September campaign of the Oxfam Charity to encourage people to re -use, wear and recycle clothing.
“We cannot ignore the enormous impact of the fashion industry on the environment, so it is heartwarming to see that the London Fashion World is going behind Oxfam’s ride to encourage people to buy second-hand,” said Oxfam GB director Danny Sriskandarajah.
Various stars have donated items to the resale -clothing location Vestane Collective, where the proceeds go to Oxfam. The initiative has more than eight million members in 50 countries.
Westwood donated a handbag, while designer Henry Holland gave some shoes.
“Buy less, choose well, make it last,” said Punk designer Westwood.
Actress Rachel Weisz, models Daisy Lowe and Stella Tennant have also attacked their cupboards.
“The peace of mind and a new wardrobe without the environmental damage is the dream!” Said singer Paloma Faith.
Oxfam claimed that the carbon footprint of new clothing that was bought every minute in Great Britain was larger than six times to control a car around the world.
“Fashion does not have to cost the earth: buying second -hand not only stops clothing to end up at the landfill, but can also be the first step on the path to more sustainable consumption,” said Sriskandarajah.
