Super Bowl 2026 will take place in Santa Clara, California, as the NFL showdown caps off a week of festivities in the San Francisco Bay Area.
The New England Patriots enter the championship aiming for a record seventh Super Bowl title, while the Seattle Seahawks arrive as slight favorites to lift the trophy.
In addition, the event has attracted celebrities from sports, music and film, turning the region into a global entertainment hub.
Millions of viewers worldwide are expected to tune in, continuing a trend that has seen recent Super Bowls among the most watched television broadcasts in the United States since the 1969 moon landing.
Attention will also be paid to the halftime show, where Puerto Rican superstar Bad Bunny will make a big performance.
The show is expected to attract viewers who tune in specifically for the musical spectacle rather than the game itself.
There is also political attention on the event after reports that US President Donald Trump will not attend the halftime show.
Bad Bunny has previously criticized Trump’s immigration policies, although concerns about potential enforcement action subsided over the weekend.
Kickoff for the evnet is Sunday night at Levi’s Stadium, at 3:30 PM PT.
