Taylor Swift has finally answered the Super Bowl calls, but it is not exactly what fans hoped for.
The 35-year-old Pop-Superster reportedly terminated the negotiations with NFL, after her “requirements” were not met.
The Anti-hero Hitmaker had put forward a list of conditions while she discussed the deal with the association, as Rob Shuter revealed on substit.
Shutter, however, shared that the deal has fallen because the NFL did not agree with its conditions.
He added that the association wanted it to perform during the Super Bowl -Halftime show for ‘exposure’, but an inner source stated: “Taylor Swift needs no exposure.”
There was also the fact that the NFL has no financial benefits for the artists and the Grammy winner did not agree with that.
An insider from the industry told the writer: “She did not ask for favors, she asked for respect.”
The time travel artist also asked for full rights to implement in addition to segments for the promotion of her own music.
So Swift the deal refused because “Taylor knows its value. She knows the kind of reviews she brings, the global attention she orders. She was not about to give that for free.”
They explained that “she wanted a deal that reflected her value” and since Swift does not “need the Super Bowl”, but rather “the Super Bowl absolutely needs her”, adding that “without Taylor is just a half -time show again.”
This year it was 11th year that Swift refused the NFL resting bid, disappointing fans who waited to see her Beau, Travis Kelce and the pop star perform together during the event.
