YouTube has officially partnered with FIFA to become a platform of choice for the 2026 FIFA World Cup. This partnership aims to revolutionize the fan experience by making the tournament more accessible through digital content and creator integration.
For the first time in history, media partners have the opportunity to stream the first 10 minutes of every match live on their official YouTube channels.
Select matches can be streamed in their entirety on the channels of specific media partners. FIFA opens its digital archive on its official YouTube channel, featuring full classic games and iconic historical moments.
Following this announcement, broadcasters and partners will be able to share extended highlights, behind-the-scenes footage and VOD content. In this regard, partners will use YouTube’s short vertical video format to reach a younger, mobile-first audience.
“FIFA is pleased to welcome YouTube as the platform of choice for the 2026 FIFA World Cup. By showcasing FIFA’s premium content and unlocking new opportunities for media partners and creators, this agreement will engage global fans in a way never seen before,” said FIFA Secretary General Mattias Grafström.
This collaboration is intended to maximize the impact of the tournament in a rapidly changing media landscape. By combining official match footage with creator-driven content, FIFA aims to engage the next generation of fans who primarily consume sport through digital platforms.
Additionally, news is circulating that Google is also looking forward to collaborating with teams, having already partnered with national teams from Argentina and France, with more partnerships expected to be revealed in the coming weeks.
